Privacy Policy

Davis Group® respects your privacy and is committed to protecting it by compliance with this Privacy Policy. This Privacy Policy describes the type of personal information Davis Group may collect and the purposes for which we collect it; how we collect, use, disclose, protect and otherwise manage that information; the choices you can make with respect to your personal information, including how you can withdraw your consent and access, update and/or correct your personal information; and how you can contact us about our privacy practices.

We encourage you to read this Privacy Policy in full; however, if you want to access a particular section, then you may click on the relevant link below to go directly to that section:

• Scope
• Collection Of Personal Information
• Use of Cookies And Other Tracking Technologies
• Use Of Personal Information
• Sharing Or Disclosure Of Personal Information
• Storage And Processing Of Personal Information
• Consent And Withdrawing Consent
• Security
• Retention Of Personal Information
• Accessing, Updating Or Correcting Personal Information
• Links
• Changes To This Privacy Policy
• Contact Us

Scope

This Privacy Policy applies to the personal information we collect about you in the course of our business when you:

• visit or interact with our website www.davisgroup.com(“Website”);
• participate in one of our surveys, promotions, contests, seminars, programs, or other events;
• apply for employment;
• and/or communicate with us in person or by telephone, email, social media, or other direct means.

This Privacy Policy does not apply to personal information about our employees in the employment context or to third-party websites accessible through our Website.

For the purposes of this Privacy Policy, “Davis Group” and our respective affiliates.

This Privacy Policy does not apply to these independent authorized contractors as they are responsible under applicable laws for adopting their own privacy policies describing their privacy practices with respect to any personal information that you may provide to them or that they may collect from you.

Collection of Personal Information

Personal information is information about an identifiable individual. Depending on the nature of your interaction with us, the type of personal information we may collect includes:

• Online account: If you create an online account on our Website, we may request and collect personal information such as your name, company name, email address, address, telephone number, username, and password. We will not share your personal data with an external party except in the circumstances described in this Privacy Policy.
• Promotions and Events: If you register for or participate in one of our promotions, contests, seminars, programs, or other events, we may collect personal information such as your name, address, telephone number, e-mail address, and any other information that is required to administer your participation or that you may provide.
• Lifetime Guarantee & Product Rebates: If you register for or make a claim under our Lifetime Guarantee, or apply for a Davis Group product rebate, we may collect personal information such as your name, address, telephone number, e-mail address, and information about your purchase and proof of purchase.
• Reviews and Testimonials: If you choose to provide a customer review or testimonial for our Website or our marketing materials, we will collect and may post or use, with your express consent, such reviews and testimonials on our Website or in our marketing materials.
• Surveys: If you choose to participate in one of our surveys, whether digitally or in person, we may collect certain information that may include personal information. We may also collect demographic information such as your marital status, age, gender, age of home, income, etc.
• Communications and Requests: If you sign up or subscribe to our email list or other promotional communications, or request a catalog or information about our products, services, warranty, promotions, seminars, programs, events, dealers, we may collect personal information such as your name, email address, address, telephone number, and any other information required to send such communications to you or respond to your request.
• Customer Service: If you contact us for customer support or with a comment, question, or complaint, whether in person or by telephone, email, through our Website, or in any other direct manner, we may collect personal information such as your name, address, telephone number, email address, and any additional information you provide to us to help us respond to your request, comment, question, or complaint.
• Employment: If you apply for an employment opportunity with Davis Group, we collect personal information about you that you provide, such as your name, address, email address, and phone number, as well as personal information you include in your resume, cover letter, and any related application materials.

For the most part, Davis Group collects personal information about you when you provide it directly to us as described above. We may also, however, collect personal information in other ways that we describe to you at the point of collection.

Use of Cookies and Other Tracking Technologies

In some cases, we automatically collect certain information and technical data when you interact with our Website, emails, social media accounts, and/or online advertising. For instance, we may collect your IP (Internet Protocol) address which will be anonymous and other related information such as the type of browser, operating system, and device you are using. We may also track the pages you visit, the content you download, and look at what website you came from. We may collect geolocation data obtained from your IP address. We may use this information to provide you with a Website experience better tailored to your location and/or preferences, to help us understand Website activity, and to administer, monitor, and improve our Website and email delivery.

The technologies and services we use may include:

• Cookies: Our Website uses cookies, which are small text files that are sent to your browser and may be stored on the hard drive of your computer to permit the Website to recognize future visits using that browser. The information provided through cookies may be used to recognize you as a previous user of the Website, to offer personalized page content and information for your use, to track your activity at the Website, and to otherwise facilitate your Website experience. You may set your browser to notify you when you receive a cookie or to block certain cookies; however, doing so may affect your ability to access certain parts of our Website or use certain features or functionality.
• Web Beacons or Pixel Tags: Pages of our Website and our e-mails may contain small electronic files known as web beacons or pixel tags that permit us, for example, to count users who have visited those pages or opened an email and for other related Website statistics (for example, recording the popularity of certain Website content and verifying system and server integrity).
• Google Analytics: We use Google Analytics, a web analysis service of Google Inc. Google Analytics uses cookies to analyze your use of our Website, to create reports about visitor activities for us, and to provide further services associated with the use of our Website. Google Analytics collects information such as how often users visit the Website, what pages they visit when they do so, and what other websites they used prior to coming to our Website. The information generated by the cookie about your use of the Website will be transmitted to and stored by Google on servers in the United States.

For more information about Google Analytics, including how you can opt-out of Google Analytics, please visit www.google.com/intl/en/policies/privacy/. You can opt-out of Google Analytics by visiting tools.google.com/dlpage/gaoptout.

Use of Personal Information

Davis Group may use the personal information we collect from you for one or more of the following purposes:

• To respond to your inquiries and fulfill your requests;
• To provide you with information about our products, services, warranty, promotions, seminars, programs, events, or dealers.
• To send you important information regarding our Website, changes to our terms, conditions, and policies, and/or other administrative information;
• To allow you to participate in surveys, promotions, contests, seminars, programs, events, and other activities and to administer your participation;
• To send you marketing communications that we believe may be of interest to you, including emails, SMS/text messages (where you have provided your consent as required by law), and other communications that we think may be of interest to you;
• To personalize your experience on our Website and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Website, third-party sites, and via email or text message (where you have provided your consent as required by law);
• To contact you via email, telephone, mail, or other direct means of communication to conduct market research or surveys, to learn about your preferences, to obtain your feedback, to identify trends and issues, and/or to track your usage of our products and services;
• To improve the content, functionality, and usability of our Website and products and services, to better understand our customers and users, and to improve our marketing and promotional efforts;
• To prevent, detect, and investigate potentially prohibited or illegal activities, fraud, and security breaches, and to enforce our Website terms of use and/or other policies;
• To maintain and administer our Website, including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data;
• To comply with our legal obligations, resolve disputes, and enforce our agreements;
• For any other purpose that is disclosed to you at the time we collect your personal information or that is related to a purpose described above and that you would reasonably expect, or that we are otherwise permitted or required by applicable law to do.

Sharing or Disclosure of Personal Information

Davis Group may disclose the personal information we collect from you to the following types of third parties for the purposes described below:

• Affiliates: We may share your personal information with our affiliates, including our parent companies, subsidiaries, and other entities under common control with us, for the purposes described in this Privacy Policy.
• Service Providers: We may share your personal information with third-party service providers that perform services on our behalf, such as hosting, data analysis, payment processing, order fulfillment, infrastructure provision, IT services, customer service, email delivery services, marketing services, auditing services, and other similar services.
• Professional Advisors: We may share your personal information with professional advisors, such as lawyers, accountants, auditors, and insurers, where necessary in the course of the professional services they provide to us.
• Business Transfers: We may share your personal information in connection with a corporate transaction, such as a merger, acquisition, financing, sale of assets, or in the event of bankruptcy, dissolution, or other similar corporate event.
• Legal Requirements: We may share your personal information as required or permitted by applicable law, regulation, subpoena, court order, or other legal process.
• Protection of Rights: We may share your personal information where we believe it is necessary to protect our rights, property, or safety, and that of our customers, users, employees, or others, including to prevent, detect, and investigate fraud, security breaches, potentially prohibited or illegal activities, or other misconduct.
• Consent: We may share your personal information with third parties where we have obtained your consent to do so.

For the most part, Davis Group will not disclose your personal information to third parties for purposes other than those for which it was collected without obtaining your express consent to do so, unless otherwise required or permitted by applicable law.

Storage and Processing of Personal Information

Davis Group stores and processes personal information in accordance with this Privacy Policy, industry standards, and applicable laws and regulations. We may store and process personal information in the United States Canada and other countries.

Please note that your personal information may be transferred to, stored, and processed in a country other than the one in which it was collected. Where we transfer personal information from the European Economic Area (“EEA”) to a country that has not been deemed to provide an adequate level of data protection under European Union law, we rely on appropriate safeguards, such as standard contractual clauses approved by the European Commission, to ensure an adequate level of protection for your personal information.

Consent and Withdrawing Consent

By submitting personal information to Davis Group or its service providers and affiliates, or by accessing or using our Website, products, or services, you consent to the collection, use, disclosure, storage, and processing of your personal information as described in this Privacy Policy. If you do not consent to the collection, use, disclosure, storage, and processing of your personal information as described in this Privacy Policy, please do not submit your personal information to us or use our Website, products, or services.

You may withdraw your consent to the collection, use, disclosure, storage, and processing of your personal information as described in this Privacy Policy at any time by contacting us using the contact information provided below. Please note that if you withdraw your consent, we may not be able to provide you with certain products, services, or information.

Security

Davis Group takes reasonable steps to protect personal information from loss, theft, misuse, unauthorized access, disclosure, alteration, and destruction. We have implemented physical, administrative, and technical safeguards designed to secure personal information, and we regularly monitor our systems for vulnerabilities and attacks. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee the absolute security of your personal information.

Retention of Personal Information

Davis Group retains personal information for as long as necessary to fulfill the purposes for which it was collected, to provide our products and services, to maintain accurate records, to resolve disputes, to enforce our agreements, and to comply with our legal obligations. We will delete or anonymize personal information when it is no longer needed for these purposes, or if you request us to delete it, unless we are required or authorized by law to retain the information.

Accessing, Updating or Correcting Personal Information

You have the right to access, update, or correct your personal information held by Davis Group. To do so, please contact us using the contact information provided below. We will respond to your request as soon as reasonably practicable. In some cases, we may need to verify your identity before we can process your request.

Changes to this Privacy Policy

Davis Group reserves the right to update or modify this Privacy Policy at any time without prior notice. Any changes we make to this Privacy Policy will be posted on this page, and the effective date of the policy will be updated at the bottom of this page. We encourage you to review this Privacy Policy periodically to stay informed about our privacy practices.

Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, or if you would like to exercise your rights, please contact us by email at privacy@davisgroup.com, by phone at 1-800-206-4052, or by mail at Davis Group, 25 Riviera Drive, Markham, Ontario, Canada L3R 8N4.

Effective Date

This Privacy Policy was last updated on January 1, 2024.